Answers without
the repetition.
Custom AI assistants that use your approved content to handle routine enquiries and collect the details your team needs.
Example: website questions → qualified enquiry → human handoff.
AI assistants & automation studio
Less busywork.
More possibility.
AI assistants that answer. Workflows that connect. We help agencies and growing businesses turn repetitive tasks into smoother operations.
Founder-led. Built around your business.
BUSINESS THINKING × ENGINEERING01 / CUSTOMER CONVERSATIONS02 / CONNECTED WORKFLOWS03 / PRACTICAL INTEGRATIONS
What we build
Make everyday work
flow better.
Start with one useful workflow. Build a solution around the tools and processes your team already uses.
Answers without
Your next step.
Already connected.
Connect repetitive steps across your business, from incoming forms and admin tasks to internal notifications.
Example: enquiry form → CRM record → team notification.
Bring your tools
into the conversation.
Connect assistants and workflows to your existing systems. We scope each integration around its available capabilities.
Example: assistant → approved business data → useful response.
Explore the experience
From a question
to a useful next step.
An enquiry assistant can answer common questions, gather project details, and help your team pick up the conversation with context.
ILLUSTRATIVE DEMO · FICTIONAL AGENCYTry a question on the right. This is a scripted example, not a live AI assistant. Your production solution is scoped and tested separately.
N
Northline agency assistantExample website enquiry workflow
How we work
A clear path from
problem to pilot.
01
Understand the workflow
We map the current process, identify repetitive steps, and agree on what a useful result looks like.
02
Build a focused pilot
One defined use case, clear boundaries, and an agreed scope. Your team can review the solution before it goes into everyday use.
03
Test, launch, refine
We test realistic scenarios, agree on human handoffs, and assess the pilot against the measures chosen together.
Two founders. One studio.
Business understanding.
Technical craft.
Maxmatul AI is founded by two brothers. One focuses on marketing and customer needs; the other develops AI assistants and connected workflows. Together, we bring direct communication and practical development to every project.
Your next useful workflow
What could your team
stop doing manually?
Describe the task, the tools involved, and the result you want. Create a project brief, then open it in your email app to send it to us.
Do we need to replace our current tools?
We start with your existing setup. Integration options depend on the APIs and permissions your tools provide.
How much does a project cost?
Pricing follows the scope: the workflow, integrations, content, testing and support you need. A focused pilot helps define the initial work.
What happens when the assistant cannot help?
Human handoff rules are part of the project scope, so uncertain or unsupported requests can go to your team.